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Against The Grain Journal

Charleston Library Conference 

Mar 25, 2024

In today’s episode, Matthew Ismail, a Conference Director and Editor in Chief of the Charleston Briefings, talks with Jay Patel, Head of Sales and Business Development for the Americas, Cactus Communications.

Jay says he first learned how to sell in a tough environment by selling printers and copiers door to door. Then, he worked in the publishing industry for over 15 years with a medical publisher and an open access publisher before working as a consultant for startups in video and advertising. Three years ago, he joined Cactus Communications, based in Mumbai, as the head of sales and business development for the Americas, working across all their various brands with publishers and societies to help them integrate technology such as AI into their various different businesses.

Jay says Cactus Communications was founded over 21 years ago as a way to help authors and researchers who spoke English as an additional language to get their content up to a level where it could be published in English journals based out of the west or global North, and it evolved from there to also include not only the editorial side but also technology within the AI space, communications and marketing services, and mobile apps to assist researchers and scientists with discovery and visualization tools.     

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