Oct 9, 2017
Hi, this is Leah Hinds. Welcome to episode 39 of ATG: The Podcast.
Today, I’m talking with Carol Apollo. Carol is a Social Media Manager and Strategist who believes that a good social media campaign has the power to change the world. She has worked mostly with non-profit and volunteer organizations to optimize their internet presence and engage their audience and has been working with Against the Grain Media for the past 6 months. She’s also a good friend of mine and I’m happy to have her on the show!
How did you get started as a social media manager?
What are the top uses of social media in the library?
Should libraries use paid advertising?
How often should you post? How do you know if it is too much or too little?
Frequency of posting is king.
How do you actually engage your community and not just shout into the ether?
Engagement of community is just as important.
Other than the usuals, like Facebook, Twitter, LinkedIn, etc, are there other platforms we should be paying attention to?
Don’t be afraid to try new platforms.
What are some tips to get your posts noticed?
Visual posts perform better
Most important part of Social Media Marketing, for any organization, is a strategy.
What advice would you give to someone who’s just getting started, or who wants to do more with social media and isn’t sure where to start?
Join groups on Facebook and LinkedIn. Ask questions. Links in show notes.
Library-specific Facebook group for social media:
Contact Carol Apollo: